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Myspace quickly gained popularity among teenagers and young adults.In February 2005, De Wolfe held talks with Mark Zuckerberg over acquiring Facebook but De Wolfe rejected Zuckerberg's million offer.Open Social was to promote a common set of standards for software developers to write programs for social networks. Google had been unsuccessful in building its own social networking site Orkut in the U. market and was using the alliance to present a counterweight to Facebook.By late 2007 and into 2008, Myspace was considered the leading social networking site, and consistently beat out the main competitor Facebook in traffic.Myspace (stylized as myspace) is an American social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos.Myspace was the largest social networking site in the world from 2005 to 2008. In August 2003, several e Universe employees with Friendster accounts saw potential in its social networking features.and move it to the head of the pack of social networking websites.A key architect was tech expert Toan Nguyen who helped stabilize the Myspace platform when Brad Greenspan asked him to join the team.
Despite over ten times the number of developers, Friendster, which was developed in Java Server Pages (jsp), could not keep up with the speed of development of Myspace and cfm.
After losing the bidding war for Myspace, Viacom chairman Sumner Redstone stunned the entertainment industry in September 2006 when he fired Tom Freston from the position of CEO.
Redstone believed that the failure to acquire My Space contributed to the 20% drop in Viacom's stock price in 2006 up to the date of Freston's ouster.
The products division had introduced many features (communication tools such as instant messaging, a classifieds program, a video player, a music player, a virtual karaoke machine, a self-serve advertising platform, profile-editing tools, security systems, privacy filters, and Myspace book lists, among others).
However, the features were often buggy and slow as there was insufficient testing, measuring, and iterating.
Myspace could not experiment with its own site without forfeiting revenue, while rival Facebook was rolling out a new clean site design.